Hello, I am Leo, a veteran in the gaming industry. Playing games is not about losing interest in things, but about embodying advanced management philosophy. I have worked on the Chinese version of World of Warcraft and led the team to make Plants vs. Zombies 2 the top seller on the Chinese Apple charts. A game cannot be without creativity. A game without creativity has no soul, only cold program code, but only creativity without execution, then the game is just a castle in the air, elusive. How to manage creativity? How to turn various imaginative ideas into stable and reliable products? Data, relying on data.Plants Vs. zombies2， Plants vs. Zombies 2, the earliest version of the game added three fun gesture systems called 'gestures', which included three types of fun gestures: scissor fingers, floating fingers, and electric shock fingers (performed by Liu Kun).Players can choose three gestures and trigger three fun attack methods to attack zombies. In internal company testing and small-scale player testing, this idea has gained support from everyone. Everyone likes this idea, but shortly after the game was launched, in an updated version, this feature was removed. Why, why? Data speaks. Through backend operation data, it was found that this feature has a high usage rate among iPad and iPhone users, but its reuse rate is very low in low-end Android phones,After using it once, players no longer use it. Through our development team's analysis of user saves, we found that the result is actually very simple. When users use Android phones, due to the size of the screen and the screen response time, our beautiful ideas, whether it is scissor hands, floating fingers or lightning fingers, eventually become unreliable "Six Meridian Divine Sword". Of course, users will not like it and will not use it. Therefore, creativity is not self satisfaction or self indulgence, but must be verified by the market and withstand the scrutiny of data.Games make sense. I am Leo.