Intelligent retail is a new marketing method based on Internet and Internet of things to find out customer's consumption habits and predict future trends，to guide manufacturing，and to provide diversified and personalized products for customers.
智慧零售是运用互联网、物联网技术，感知消费习惯，预测消费趋势，引导生产制造，为消费者提供多样化、个性化的产品和服务。

In Zhang Jindong's opinion, the indication of intelligent retail relies on the use of new technology .He said,in traditional retail,customers can be seen, but their behaviors and future trends can not.In the online shopping platform, customers' behavior are recorded completely. With a algorithm model，the future trends of their behavior can be predicted.
在张近东看来，智慧零售的体现要依赖对新型技术的应用。他表示，传统实体零售可以看到顾客，但看不清顾客行为，也看不出顾客未来的行为趋势。在网购平台上，顾客行为被完整记录，加以一定的算法模型，可以预测顾客未来的行为趋势。
He suggested that retail enterprises should transform the traditional B2C supply chain into the C2B supply chain initiated by retailers via network data, develop converse supply management, and match supply and demand accurately, what's more,improve value-added ability of digital supply chain.
他建议，零售企业应改变传统零售的B2C供应链管理模式，建立由零售商发起的C2B反向驱动供应链管理模式，通过数据牵引，发展逆向供管，精准匹配供需关系，打造数字化的供应链增值能力。


知识点
1、 Intelligent retail [ɪnˈtelɪdʒənt, ˈri:teɪl] n 智慧零售
2、 Internet of things 物联网
The first students will work on projects related to wearable technology and the Internet of things.
第一批学生将参与和可穿戴技术及物联网有关的项目
3、Algorithm [ˈælgərɪðəm] n演算法;运算法则;计算程序
Model [ˈmɒdl] 模型;模式;模特儿;典型vt.& vi.做模特儿vt.模仿;制作模型，塑造;将…做成模型adj.典型的，模范的
algorithm model算法模型
4、 Enterprise [ˈentəpraɪz] n企（事）业单位;事业，计划;事业心，进取心
He is still involved in voluntary work promoting local enterprise.
他仍在从事促进当地创业的志愿者工作。
5、 Initiate [ɪˈnɪʃieɪt] vt.开始，发起;传授;创始，开辟;接纳新成员n.新加入某组织（或机构、宗教）的人，新入会的人;被传授初步知识的人adj.被传授初步知识的;新入会的
They wanted to initiate a discussion on economics
他们想启动一次经济学讨论。
6、Converse [kənˈvɜ:s] vi 交谈，谈话;[计]对话，会话adj.相反的，逆的，颠倒的 n.逆向;谈话，会谈;相反的事物;[逻辑]逆命题
智慧零售是运用互联网、物联网技术，感知消费习惯，预测消费趋势，引导生产制造，为消费者提供多样化、个性化的产品和服务。

In Zhang Jindong's opinion, the indication of intelligent retail relies on the use of new technology .He said,in traditional retail,customers can be seen, but their behaviors and future trends can not.In the online shopping platform, customers' behavior are recorded completely. With a algorithm model，the future trends of their behavior can be predicted.
在张近东看来，智慧零售的体现要依赖对新型技术的应用。他表示，传统实体零售可以看到顾客，但看不清顾客行为，也看不出顾客未来的行为趋势。在网购平台上，顾客行为被完整记录，加以一定的算法模型，可以预测顾客未来的行为趋势。
He suggested that retail enterprises should transform the traditional B2C supply chain into the C2B supply chain initiated by retailers via network data, develop converse supply management, and match supply and demand accurately, what's more,improve value-added ability of digital supply chain.
他建议，零售企业应改变传统零售的B2C供应链管理模式，建立由零售商发起的C2B反向驱动供应链管理模式，通过数据牵引，发展逆向供管，精准匹配供需关系，打造数字化的供应链增值能力。


知识点
1、 Intelligent retail [ɪnˈtelɪdʒənt, ˈri:teɪl] n 智慧零售
2、 Internet of things 物联网
The first students will work on projects related to wearable technology and the Internet of things.
第一批学生将参与和可穿戴技术及物联网有关的项目
3、Algorithm [ˈælgərɪðəm] n演算法;运算法则;计算程序
Model [ˈmɒdl] 模型;模式;模特儿;典型vt.& vi.做模特儿vt.模仿;制作模型，塑造;将…做成模型adj.典型的，模范的
algorithm model算法模型
4、 Enterprise [ˈentəpraɪz] n企（事）业单位;事业，计划;事业心，进取心
He is still involved in voluntary work promoting local enterprise.
他仍在从事促进当地创业的志愿者工作。
5、 Initiate [ɪˈnɪʃieɪt] vt.开始，发起;传授;创始，开辟;接纳新成员n.新加入某组织（或机构、宗教）的人，新入会的人;被传授初步知识的人adj.被传授初步知识的;新入会的
They wanted to initiate a discussion on economics
他们想启动一次经济学讨论。
6、Converse [kənˈvɜ:s] vi 交谈，谈话;[计]对话，会话adj.相反的，逆的，颠倒的 n.逆向;谈话，会谈;相反的事物;[逻辑]逆命题
