Alibaba Group Generated US$9.3 Billion in GMV on 11.11 Shopping Festival
Mobile GMV Accounted for 42.6%
Hangzhou, China, November 12, 2014 – Alibaba Group Holding Limited (NYSE: BABA) today
announced that US$9.3 billion, or RMB 57.1 billion, of gross merchandise volume (“GMV”) was settled
through Alipay on Alibaba’s China and international retail marketplaces on November 11, 2014.
1
Mobile
GMV settled through Alipay accounted for 42.6% of total GMV.
“On behalf of our entire ecosystem — from millions of buyers and merchants both here and abroad — we
are very happy with the results of this year’s 11.11 shopping festival,” said Jonathan Lu, CEO of Alibaba
Group. “We are particularly encouraged by the growing trend of consumers embracing mobile shopping
on a global stage. Alibaba is humbled to play a role in making it easy for people to do business
anywhere."
The 11.11 Shopping Festival (“11.11”) began in 2009 with 27 merchant participants as an event for
Tmall.com merchants and consumers to raise awareness of the value in online shopping. This year, more
than 27,000 brands and merchants participated in the event, including Costco, Muji, Desigual, ASOS, and
The North Face. By expanding globally with the participation of AliExpress and Tmall Global, consumers
from over 217 countries and regions were able to select from more than one million products through
online storefronts and e-commerce websites.
2014 Highlights
Total GMV settled through Alipay was US$9.3 billion (RMB 57.1 billion). In 2013, total GMV settled
through Alipay on our China retail marketplaces was US$5.8 billion (RMB 36.2 billion).2
Total GMV settled through Alipay in 2014 surpassed 2013 total GMV settled through Alipay on our
China retail marketplaces by US$3.5 billion.2
Total mobile GMV settled through Alipay was approximately US$4.0 billion (RMB 24.3 billion), or
42.6% of total GMV.
Total GMV settled through Alipay exceeded desktop online sales from Thanksgiving through Cyber
Monday of 2013 (US$5.3 billion) by US$4.1 billion, or 77%.
3
At peak, 2.85 million transactions were processed per minute by Alipay.
Buyers from 217 countries and regions participated in this year’s event.
278.5 million logistics orders were generated during the 2014 event.
About Alibaba Group
Alibaba Group’s mission is to make it easy to do business anywhere. The company is the largest online
and mobile commerce company in the world in terms of gross merchandise volume. Founded in 1999, the
company provides the fundamental technology infrastructure and marketing reach to help businesses
leverage the power of the Internet to establish an online presence and conduct commerce with hundreds
Mobile GMV Accounted for 42.6%
Hangzhou, China, November 12, 2014 – Alibaba Group Holding Limited (NYSE: BABA) today
announced that US$9.3 billion, or RMB 57.1 billion, of gross merchandise volume (“GMV”) was settled
through Alipay on Alibaba’s China and international retail marketplaces on November 11, 2014.
1
Mobile
GMV settled through Alipay accounted for 42.6% of total GMV.
“On behalf of our entire ecosystem — from millions of buyers and merchants both here and abroad — we
are very happy with the results of this year’s 11.11 shopping festival,” said Jonathan Lu, CEO of Alibaba
Group. “We are particularly encouraged by the growing trend of consumers embracing mobile shopping
on a global stage. Alibaba is humbled to play a role in making it easy for people to do business
anywhere."
The 11.11 Shopping Festival (“11.11”) began in 2009 with 27 merchant participants as an event for
Tmall.com merchants and consumers to raise awareness of the value in online shopping. This year, more
than 27,000 brands and merchants participated in the event, including Costco, Muji, Desigual, ASOS, and
The North Face. By expanding globally with the participation of AliExpress and Tmall Global, consumers
from over 217 countries and regions were able to select from more than one million products through
online storefronts and e-commerce websites.
2014 Highlights
Total GMV settled through Alipay was US$9.3 billion (RMB 57.1 billion). In 2013, total GMV settled
through Alipay on our China retail marketplaces was US$5.8 billion (RMB 36.2 billion).2
Total GMV settled through Alipay in 2014 surpassed 2013 total GMV settled through Alipay on our
China retail marketplaces by US$3.5 billion.2
Total mobile GMV settled through Alipay was approximately US$4.0 billion (RMB 24.3 billion), or
42.6% of total GMV.
Total GMV settled through Alipay exceeded desktop online sales from Thanksgiving through Cyber
Monday of 2013 (US$5.3 billion) by US$4.1 billion, or 77%.
3
At peak, 2.85 million transactions were processed per minute by Alipay.
Buyers from 217 countries and regions participated in this year’s event.
278.5 million logistics orders were generated during the 2014 event.
About Alibaba Group
Alibaba Group’s mission is to make it easy to do business anywhere. The company is the largest online
and mobile commerce company in the world in terms of gross merchandise volume. Founded in 1999, the
company provides the fundamental technology infrastructure and marketing reach to help businesses
leverage the power of the Internet to establish an online presence and conduct commerce with hundreds
