【蔡裕隆╱综合报导】《美国商业周刊》(Businessweek)网站昨天爆料，NBA台裔之星林书豪的经纪团队，正在和母校哈佛大学洽谈商品授权合作，并将由林书豪所代言的运动品牌NIKE生产。
商机无限 找上母校
NIKE是哈佛大学美式足球与篮球队的运动赞助品牌，根据运动商品网站Fanatics.com资料指出，哈佛大学的商品销售是常春藤名校之冠，而且15％消费来自美国本土以外，哈佛大学也有达18％亚裔学生，这些都是林书豪与母校合作的利基。
运动产业分析师史旺高(Paul Swangard)受访说：「林书豪对於大中华市场有著不可思议的影响，成千上万的华人小孩被林书豪拥有的NBA与哈佛背景所吸引，如果此合作案谈成，林书豪将是哈佛开拓大中华市场的行销利器。」


表示想买帽T

连商品照片都出来了............今天早上我在联X报也有看到这则相关新闻..看来八九不离十了..

卫衣和棒球帽不错~~~~~

为何看来看去一大埋红色产品都是显示出哈佛和火箭的商标，但看不见JEREMY LIN的名字，连JL都没有，算是小林也有份吗？真的很奇怪喔！

I posted this comment in another thread. The designs are fake. The newspaper photoshopped it and got it all wrong.
If this deal comes through, the design won't have "Rockets" on it. It's not a deal between Rockets and Harvard. It's between Lin and Harvard. So it will only have Lin's name, image, or Linsanity (Lin owns the trademark of Linsanity) and Harvard. If Rockets are on the merchandise, the NBA will get the profit and share it among 30 teams. Same with Lin's jersey. Lin doesn't get a cent from that. It's shared by the 30 NBA teams. But in this deal, the NBA won't get a cut. The profit will be shared by Nike, Harvard and Lin.


是火箭和哈佛的合作吧？上面只有火箭的logo，木有林呀？

鞋和帽子漂亮...

好看，比火箭丑丑的衣服漂亮多了